St. Tropez, the luxury Self Tan and Skin Finishing brand, offers an exceptional range of tanning, cosmetic and body care products through top salons and spas, and retailers such as Boots, Selfridges, Harvey Nichols, House of Fraser, John Lewis, Superdrug, Harrods and Debenhams in the UK. St. Tropez was the first company to introduce Aromaguard™ in all of their Self Tan and Gradual Tan formulas. Aromaguard is a technology that reduces the distinctive smell caused by DHA, the active ingredient in self tanners, by a minimum of 70 percent, resulting in a more pleasant self tan experience.St. Tropez offers three distinct tanning collections, as well as colour cosmetics and tan optimiser products to enhance the overall tanning experience. The core Self Tan products produce a golden, natural-looking tan, the Everyday Gradual Tan products give a subtle, gradual glow that deepens with continued use, and the Wash Off products offer a one day, non-committal tan that looks completely natural.St. Tropez products have been featured in top magazines including Elle, Vogue, Glamour and Grazia as well as leading television programmes including This Morning, GMTV and E4’s Great British Hairdresser.St. Tropez products have been awarded many prestigious “Best of” awards by leading UK publications including “Best Tan for Face” and “Best Tan for Body” at the 2010 Sunday Times Style Beauty Awards, a “Stylist Skin Care Award” and winner of the 2010 “InStyle Best Beauty Buys”.St. Tropez is the tanning brand of choice among leading A-list celebrities, including Lady Gaga, Katy Perry, Kelly Osbourne, Cate Blanchett and Sienna Miller.